Guardian News & Media
In 2018, Guardian News & Media revealed a tabloid redesign, introduced new sections in the newspaper and launched Feast, a food-focused magazine . An online refresh redefined the brand’s website’s navigation, helping users discover and engage with more of the content.
Several product innovations were unveiled throughout the year; Guardian Weekly was revamped, from a print newspaper into a news magazine, resulting in a 40% increase in circulation. A daily podcast, Today in Focus, was launched and The Guardian’s premium app introduced two new features, LIve and Discover, featuring breaking news and more in-depth coverage.
Despite a challenging climate, Guardian News & Media’s relationship with its readers continues to flourish. In October 2018, it announced that over one million people have now supported the company financially over the last three years, either through digital and print subscriptions, or by making a regular or one-off contribution. Digital revenues have risen too, overtaking print for the first time and 2018 was also The Guardian’s biggest year for page views, with an average of over a billion impressions every month.
Guardian News & Media says it now has its break-even target in its sights, having turned the company around from a £57m operating loss (reported in 2015/16) to an innovative business model driven by reader contributions.
The Guardian is one of the world’s leading news organisations, and Britain’s most-trusted news brand, with a global, progressive audience and a reputation for fearless reporting, agenda-setting investigations and digital innovation. 2018 brought impact and innovation in print and online; and break-even in our sights thanks to an innovative business model driven by reader contributions.
Over one million people have supported us financially over the last three years. Reader revenues represent more than half of GMG’s revenues and digital revenues have overtaken print.
Our tabloid redesign featured a new section, Journal, featuring stellar columnists and long reads; and a gorgeous new food magazine, Feast. We maintained market share and print subscriptions are at a record high.
We revamped Guardian Weekly, transforming a 100-year-old print newspaper into a dynamic, beautiful news magazine showcasing the best of Guardian journalism for a global audience. Circulation has risen by 40%.
Online, we enjoyed our biggest year for page views with an average of over a billion impressions every month.
We launched our flagship daily news podcast Today in Focus (consistently in Apple’s top 5 UK news and politics podcasts). Football Weekly was Britain’s biggest football podcast; and we established our Voice Lab to experiment with publishing on smart speakers. Our film Black Sheep was nominated for an Oscar.
We launched two new features for our premium app - Live and Discover - which helped increase the app’s paying base by 60% over the year.
We had two of the year’s biggest stories: the Windrush scandal, and the investigation into Facebook and Cambridge Analytica.
Off-platform, bespoke series such as Fake or For Real found new audiences on Facebook, Snapchat, YouTube and Instagram (growing our Instagram audience by 78%).
It's a rare moment, when a media company can report success on so many fronts.