New West End Company & PwC: "Intelligent Data: A World First for London's West End"



PwC was challenged by New West End Company on how to raise £100m of additional income in London's West End by 2020.

The answer: Intelligent Data. The aim was to develop a world-first data insights programme which allowed us to analyse spend and visit data to uncover opportunities to market to customers and cater for their needs.

The first phase was trailed at Cannes Lions in June 2018 at a private event attended by senior agencies, who were all immediately hooked. The Chief Investment Officer at one of the six global media agency networks said, “This has been the most valuable hour of my whole Cannes week….if you can pull this off, it will change retail marketing completely.”

New West End Company and PwC are delighted to be proving him right!

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