David is responsible for Channel 4's digital business and innovation strategy. He is responsible for delivering revenue across All 4, as well as its third-party video business. In 2015 David launched Europe's first programmatic broadcaster buying platform, Premium Video Exchange (PVX) which in 2019 evolved into M4RKETS C4's programmatic suite. He is also responsible for All 4's Innovation product suite ENG4GE which offers advertisers the ability to personalise campaigns and deliver data led creative. Previously, David oversaw 4Sales creative strategy and in 2016 he launched PL4Y, 4Sales creative approach which works with brands to deliver award winning work. David is currently developing and launching C4's data product suite BRANDM4TCH which enables advertisers to match their first party data with C4's 22m registered users. Before Channel 4, David spent 5yrs at Haymarket Media Group, where he ran the sales team for Campaign and Mediaweek.