Sam Tomlinson

Partner, PwC

 

Sam leads PwC's multi-award-winning Marketing Assurance team. Our services cover customer data analytics, marketing effectiveness, media assurance, audience reporting, data privacy, and third party media audits. In the past year we won a gold at the British Media Awards for a world-first retail data project in London's West End, verified audience data for media owners such as Channel 4 and Financial Times, led a major agency pitch across 40+ markets, and audited campaign delivery and reporting for the likes of Finecast, JCDecaux and Clear Channel. Sam's team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK.

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